Direct equity investment involves purchasing shares of individual companies, offering ownership in the business. Investors engaging in direct equity enjoy potential capital appreciation and dividends. This approach allows for strategic stock selection based on thorough research and analysis of a company's fundamentals, management, and industry trends. While direct equity offers the potential for high returns, it comes with market risks, requiring a vigilant approach. Investors need to stay informed about market dynamics, economic conditions, and company performance. Direct equity, with its direct link to the stock market, demands a hands-on approach for those seeking active participation and potential long-term gains.